Our mission is to empower artisan communities in Ethiopia by combining traditional craftsmanship with a sustainable, fair business model.
Our products are made using age-old weaving techniques and feature unique Ethiopian patterns. Each piece is created from locally sourced, natural materials — 100% Ethiopian cotton or a cotton-Eri silk blend — and handwoven under dignified working conditions. Through our work, we connect conscious consumers worldwide with the stories, skills, and spirit of the people behind every thread.
At Welana, we believe business can be a force for good. That’s why we’ve adopted a holistic approach: supporting sustainable income for artisans, advocating for slow fashion, and embracing a full-cycle mindset from production to recycling.