Our purpose is to empower local communities in Ethiopia together with you. We do that by showcasing handmade scarves, towels and blankets that embrace the country’s beautiful weaving culture to the world. Welana products are created with traditional weaving techniques and include patterns typical to Ethiopian culture. The weavers in Ethiopia produce the fabrics locally, under fair conditions. The materials consist of pure Ethiopian cotton or a cotton-Eri-silk-mix.
At Welana we are striving for a holistic business approach. Together with our Ethiopian partners we are empowering local communities through sustainable income development and by providing them global visibility of their craft. Adopting a full cycle model, we also ensure a responsible and ethical production process and support an environmentally friendly approach to reuse and recycle textiles.